The 107th Anniversary of Puerto Vallarta

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May 27, 2025

Celebrating the 107th Anniversary of Puerto Vallarta, a Booming Tourist Destination

Puerto Vallarta, one of Mexico’s most iconic destinations, celebrates its founding anniversary this coming May 31st. This date reflects its history and growth as a tourist, cultural, and LGBT-friendly center. The date represents the perfect opportunity to rediscover its tourism offerings.

During the past Easter 2025 holiday period, Puerto Vallarta experienced an average hotel occupancy rate of 85%, consolidating its position as one of Mexico’s favorite destinations. In 2024, it surpassed 6 million tourists, with 548,000 arriving via cruise ship and 5.5 million arriving by air.

Furthermore, the opening of the new Guadalajara-Puerto Vallarta highway, inaugurated in 2025, has revolutionized access to the area. With a significant investment, this infrastructure reduces travel time from the Jalisco capital to approximately three hours, improving connectivity, facilitating the transport of cargo and passengers, and promoting an increase in tourism.

Powerful Reasons to Visit Puerto Vallarta

Puerto Vallarta Malecón
This iconic waterfront promenade combines art, culture, and stunning views of the Pacific Ocean. It features famous sculptures, art galleries, and a vibrant culinary offering ranging from ceviches, aguachiles, zarandeado fish, deviled shrimp, and fish tacos. You can also find other Jalisco-specific delicacies, such as pozole, birria, carne en su jugo, and torta ahogada. For an even more local experience, try the “pescado embarazado” (embarazado fish) and tuba (a type of tuba). Important: the sunsets are unforgettable.

Old Vallarta
Its cobblestone streets, artisan shops, and charming cafes make it a historic center full of life and Mexican traditions. A must-see for those looking to immerse themselves in the authentic local essence.

Playa de los Muertos
One of the most popular beaches in the destination, it boasts a wide-ranging nightlife nearby, as well as water sports, restaurants, and bars. A must-see.

Its culinary offerings, which delight all palates, restaurants offering a variety of cuisines, from international to traditional Mexican, as well as different bars and lounges, guarantee a high-end stay where each dish is prepared with high-quality ingredients by expert chefs. A wide selection of craft cocktails, local beers, and a carefully curated wine list complement the experience.

An LGBT destination
Puerto Vallarta has been internationally recognized for its welcoming and open atmosphere toward the LGBT community. The city has a vibrant nightlife scene, hotels, bars, and exclusive events geared toward this community, making it one of the most inclusive destinations in Mexico. Its festive atmosphere, combined with the warmth of its residents, makes it a favorite spot for vacations and cultural gatherings.

One of its most iconic sites is the famous Romantic Zone, one of Puerto Vallarta’s oldest neighborhoods. Even with the appearance of new buildings and businesses, it retains the charm of the city’s old town. One of its must-see stops is Lázaro Cárdenas Park, decorated with bright mosaics.

Puerto Vallarta’s anniversary not only celebrates its history but also highlights its promising future, offers visitors modern infrastructure, culture, and joy in an environment of inclusion and diversity.

We provide information and resources for visitors to Puerto Vallarta, areas of The Riviera Nayarit and other destinations in both states of Jalisco and Nayarit . You will find variety of content, including articles, blog posts, videos, photos, descriptions and interviews, all of which are designed to help visitors plan their trip, including attractions, restaurants, and events. https://promovisionpv.com/

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Puerto Vallarta con agentes de Estados Unidos

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May 27, 2025

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El destino estuvo presente en ASTA Global Conference, evento anual que reúne a asesores de viajes top de Estados Unidos.

El pasado 20 de mayo, Puerto Vallarta promovió sus encantos e infraestructura turística en ASTA Global Conference, evento de la Sociedad Americana de Asesores de Viajes (ASTA, por sus siglas en inglés) que fue llevado a cabo en Salt Lake City, Utah.

Este gran evento anual reunió a más de 1,000 agentes de viajes top del oeste estadounidense con actores clave de la industria del turismo como destinos, líneas aéreas y tour operadores, con quienes se realizaron múltiples encuentros en formato cóctel, conferencias y feria (trade show); también participaron agencias mayoristas, cadenas hoteleras, agencias de seguros, navieras (cruceros), arrendadoras de autos y otros proveedores de la industria.

El destino estuvo acompañado por los hoteles Buenaventura Grand, Hacienda Buenaventura y Villa Premiere, los cuales brindaron información de sus instalaciones y gran variedad de opciones de alojamiento.

Puerto Vallarta está conectado con 27 de las principales ciudades de Estados Unidos; particularmente, Salt Lake City tiene conectividad directa todo el año con la aerolínea Delta Airlines, que actualmente ofrece una frecuencia diaria al destino.

ASTA Global Conference forma parte de las acciones de promoción internacional en las que el Fideicomiso de Turismo de Puerto Vallarta participa anualmente. Esta constancia ha permitido generar relaciones con los asesores de viajes a lo largo de los años y fortalecer las ya existentes, contribuyendo a su posicionamiento como el mejor destino de playa en el Pacífico mexicano e incentivando que los agentes lo ofrezcan a su cartera de clientes.

La participación en este evento también favoreció la generación de nuevos contactos, a quienes se les dio a conocer el programa de capacitación en línea PV Specialist, donde los asesores pueden enriquecer sus conocimientos del destino y certificarse como especialistas del mismo.

Adicionalmente, los días 21 y 22 del presente mes, la comitiva del destino visitó diversas sucursales de las agencias de viajes AAA, Morris Colombus Travel, Expedia Cruises, Cruise Travel Masters y Christopherson, en las que se actualizó a más de 30 agentes para incentivar las ventas de cara a las próximas temporadas vacacionales.

Con estas acciones, el destino fortalece su relación con sus aliados estratégicos, actualizando a los agentes de viajes y generando vínculos para incentivar las ventas al destino a lo largo del año.

Brindamos información y recursos para visitantes de Puerto Vallarta, áreas de la Riviera Nayarit y otros destinos en ambos estados de Jalisco y Nayarit. Encontrará una variedad de contenido, incluidos artículos, publicaciones de blogs, videos, fotografías, descripciones y entrevistas, todos los cuales están diseñados para ayudar a los visitantes a planificar su viaje, incluidas atracciones, restaurantes y eventos. https://promovisionpv.com/espanol/

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Puerto Vallarta a New Generation of Travelers

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May 26, 2025

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Zona Romantica in Pueto Vallarta

The cobblestone streets of the Centro, the ocean views and the restaurants lining Los Muertos Beach. You will return again and again, and eventually moved there. Puerto Vallarta has evolved. From foodie-favorite neighborhoods to far-flung mountain villages, the “new” Puerto Vallarta is a sprawling, layered, international city.

Puerto Vallarta is bigger, better and more encompassing than ever before..

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It is impossible not to notice the buzz around Versalles, a formerly sleepy residential neighborhood that has transformed into the city’s culinary darling. Think cozy bistros, gourmet bakeries, taco stops and even sushi bars.

Versalles The NEW “IN” neighborhood, restaurant list, Puerto Vallarta https://promovisionpv.com/versalles-the-new-in-neighborhood-restaurant-list-puerto-vallarta/

5 de Diciembre offers that same local slice of life with a side of sea views. Creeping up the hills just north of the Centro, the neighborhood has drawn in both visitors and full-time residents with its colorful streets, hidden taquerias and walkability.

“The trendy neighborhoods now include Versalles and 5 de Diciembre. These are places with strong culinary identities, walkable layouts and a sense of authentic Vallarta life.”

As someone who has lived in neighborhoods all over the city, They are less touristy and more lived-in, though their evolution is happening at a lightning pace. Versalles is opening up to tourism and expanding what Puerto Vallarta offers visitors.

Puerto Vallarta has experienced an increase in housing and tourist apartment (condos) demand that has expanded to new neighborhoods. This trend skyrocketed during the pandemic and has not slowed down. Over the past year, the housing market in Puerto Vallarta has seen a steady increase in the number of active listings.

As demand for longer stays and remote work setups surged, so too did the development of boutique condos, co-living spaces and Airbnb-ready units, especially in outlying areas. This demand has prompted a wave of infrastructure upgrades. Roads have been paved, sidewalks widened, bike lanes installed.

Puerto Vallarta’s evolution is not limited to urban neighborhoods. More travelers are trading beach loungers for adventure boots and backpacks, seeking out off-the-grid experiences in the greater Banderas Bay and Sierra Madre regions.

Yelapa, a boat-accessible fishing village with a bohemian soul. Think eco-retreats, cliffside yoga decks and no cars in sight. For those who crave even more solitude, Mayto offers raw beaches and some of the best stargazing in the state.

Do not skip Tehuamixtle, a coastal village famous for fresh oysters and festival.

In the Sierra Madre, San Sebastián del Oeste offer cool mountain air, Spanish architecture and coffee farms worth the trek.

With the expansion of options comes a broader audience. The city now attracts a diverse mix of residents and long-stay travelers who are younger, more mobile and more entrepreneurial.

“The digital nomad generation has discovered Puerto Vallarta, it is now a base for young families, Gen Z entrepreneurs and remote workers from the U.S., Europe and Canada.”

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This influx has changed the vibe of the city in important ways. Coworking spaces have popped up all over town. Wellness tourism is booming, and there is a deeper demand for community-led cultural experiences. Co-working spaces are becoming a feature of the Puerto Vallarta travel scene. Puerto Vallarta has also become a sanctuary, attracting migrants and people in transit seeking a safe, open and inclusive place to land.

Major infrastructure initiatives to ensure Puerto Vallarta stays livable. The expansion of the city’s international airport, including the construction of Terminal 2, which is expected to double capacity by 2026; and the Las Juntas road interchange, which will alleviate congestion and better connect the city to Riviera Nayarit.

Public transportation is also improving with new Eco-friendly buses and the Red Jalisco project has installed more than 300 free public Wi-Fi points citywide.

New docks in Mismaloya to enhance coastal boat routes to Yelapa, Boca de Tomatlan and other beach enclaves.

Puerto Vallarta is a multifaceted destination with layers of culture, community and creativity.

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We provide information and resources for visitors to Puerto Vallarta, areas of The Riviera Nayarit and other destinations in both states of Jalisco and Nayarit . You will find variety of content, including articles, blog posts, videos, photos, descriptions and interviews, all of which are designed to help visitors plan their trip, including attractions, restaurants, and events. https://promovisionpv.com/

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Puerto Vallarta Alliances with Spain Tourism

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May 26, 2025

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Puerto Vallarta Technological Alliances with Spain for Tourism

The municipal government participates in the Spain Tourism & TravelTech Mexico 2025 forum

With the goal of consolidating its position as a modern and smart tourist destination, the Government of Puerto Vallarta is actively participating in Spain Tourism & TravelTech Mexico 2025, an event taking place from May 19 to 22 in Mexico City and bringing together global leaders in tourism innovation, technology, and sustainability.

This international forum is organized by the Spanish Economic and Commercial Office in Mexico, in collaboration with SEGITTUR, and promotes the development of Smart Tourism Destinations (SDTs) through cooperation between companies, governments, and tourism sector stakeholders.

The Puerto Vallarta delegation is led by Councilwoman Melissa Madero Plascencia, president of the Tourism Services and Visitor Relations Commission, who was invited by the Spanish Embassy on behalf of Mayor Luis Ernesto Munguía.

During the event, the Vallarta delegation held meetings with specialized firms such as Mabrian, Sismotur, Libelium, Inmark, iUrban, OKLocated, and Inteligencia Turística, addressing topics such as data analysis, digital signage, AI-powered virtual assistants, sustainability, and tourism governance.

These partnerships seek to position Puerto Vallarta as a Latin American benchmark in smart tourism, aligned with global trends in digital transformation, inclusion, and environmental responsibility.

“Technological innovation and international collaboration are key to the future of tourism in our city,” said Councilwoman Melissa Madero, thanking Mayor Luis Munguía for his support.

Puerto Vallarta’s participation in this forum represents a firm step toward sustainable development and the modernization of tourism in the destination.

We provide information and resources for visitors to Puerto Vallarta, areas of The Riviera Nayarit and other destinations in both states of Jalisco and Nayarit . You will find variety of content, including articles, blog posts, videos, photos, descriptions and interviews, all of which are designed to help visitors plan their trip, including attractions, restaurants, and events. https://promovisionpv.com/

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Aquarium in La Isla Shopping Center

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May 26, 2025

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Aquarium in La Isla Shopping Center with 2,000 Species

At a press conference, Mazatlán business leaders announced the imminent opening of a 2,200-square-meter aquarium in La Isla Shopping Center. The aquarium will be an attraction with an entrance fee, open to local families and tourists.

It will open in the coming months, with an exhibition of approximately 2,000 specimens of various fish and other creatures in tanks and ponds, as well as information sheets, virtual reality, and interactive areas.

The big news is that there will be a pond with 10 penguins with which visitors can interact. The owners of the future aquarium, who also managed the aquarium in Mazatlán, indicated that they have federal permits to bring the species and will be staffed by experts for their well-being.

The investment will be approximately 80 million pesos, within the facilities of La Isla Shopping Center, which will add this space to its list of attractions.

We provide information and resources for visitors to Puerto Vallarta, areas of The Riviera Nayarit and other destinations in both states of Jalisco and Nayarit . You will find variety of content, including articles, blog posts, videos, photos, descriptions and interviews, all of which are designed to help visitors plan their trip, including attractions, restaurants, and events. https://promovisionpv.com/

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Somethings you may not know about Puerto Vallarta, Riviera Nayarit and Mexico
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Puerto Vallarta plan Sustainable Municipality

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May 26, 2025

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With the firm intention of placing the environment at the center of his administration, Mayor Luis Munguía led the Ecology Council session, where the 2024-2027 work plan of the Environmental Sustainability Directorate was presented.

During the meeting, the mayor reiterated his commitment to a more sustainable, participatory, and ecologically balanced Puerto Vallarta, emphasizing that the administration will develop actions to prevent, combat, mitigate, and remedy environmental impacts in the municipality.

The plan contemplates the use of key instruments such as the Local Ecological Planning Program, which regulates land use and productive activities to safeguard natural resources. The plan will also participate in the update of the Municipal Risk Atlas and review the Ecology Regulations.

Among other actions, environmental education programs focused on children and youth will be developed, with activities such as waste separation, environmental fairs, and exhibitions. Additionally, municipal staff will be trained in sustainability issues, and an urban solid waste management plan will be implemented.

The project also includes the legal restoration of municipal ecological parks, the protection of endemic species such as the Vallarta turtle, and the certification of beaches through comprehensive evaluation standards.

These initiatives reflect the Puerto Vallarta government’s commitment to sustainable development, social cohesion, and the conservation of its natural resources.

We provide information and resources for visitors to Puerto Vallarta, areas of The Riviera Nayarit and other destinations in both states of Jalisco and Nayarit . You will find variety of content, including articles, blog posts, videos, photos, descriptions and interviews, all of which are designed to help visitors plan their trip, including attractions, restaurants, and events. https://promovisionpv.com/

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Puerto Vallarta Strengthens Tourism Offering

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May 25, 2025

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The Hyatt Ziva Hotel invested $20 million in the renovation of its 335 rooms, with improvements to services and facilities.

The Tryst offers its guests a combination of modern Mexican design and world-class hospitality designed for LGBTQ+ travelers.

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To reaffirm its role as an economic engine for tourism, Puerto Vallarta is promoting ongoing investment in the modernization of its hotel infrastructure.

On her recent tour of the most Mexican port, Michelle Fridman Hirsch, Secretary of Tourism of Jalisco, highlighted that the diversity of tourism options demonstrates the strength and attractiveness of the destination, reflecting the confidence of the sector.

Fridman Hirsch explained that, during the current administration, the cornerstone of the Thompson Hotel was laid and the River Park Hotel was inaugurated, reflecting a sustained trend in investment.

This is in addition to the opening of The Tryst hotel and the renovation of the Hyatt Ziva.

The Tryst opened its doors a few weeks ago in the Romantic Zone, offering 55 unique rooms and suites, within a concept focused on LGBTQ+ travelers, and also being pet-friendly.

The Hyatt Ziva hotel, originally opened in 1969 as Camino Real, made a $20 million investment to improve and modernize its 335 rooms, event halls, and general facilities, which include accessibility features to offer an inclusive experience.

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Michelle Fridman stated that the Ministry of Tourism will continue working to promote the destination and attract investment for different market segments.

We provide information and resources for visitors to Puerto Vallarta, areas of The Riviera Nayarit and other destinations in both states of Jalisco and Nayarit . You will find variety of content, including articles, blog posts, videos, photos, descriptions and interviews, all of which are designed to help visitors plan their trip, including attractions, restaurants, and events. https://promovisionpv.com/

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Fortalece Puerto Vallarta su Oferta Turística

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May 25, 2025

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El Hotel Hyatt Ziva invirtió 20 millones de dólares en la renovación de sus 335 habitaciones, con mejoras en servicios e instalaciones.

The Tryst ofrece a sus huéspedes una combinación de diseño mexicano moderno y hospitalidad de clase mundial diseñada para viajeros LGBTQ+.

VIDEO: https://www.facebook.com/share/v/1EfQvt7YRD

Para reafirmar su papel como motor económico del turismo, en Puerto Vallarta se impulsa una inversión constante en la modernización de su infraestructura hotelera.

En su reciente gira por el puerto más mexicano, Michelle Fridman Hirsch, Secretaria de Turismo de Jalisco, destacó que la diversidad de opciones turísticas demuestra la solidez y atractivo del destino, lo que refleja la confianza del sector.

Fridman Hirsch explicó que, durante la actual administración, se colocó la primera piedra del Hotel Thompson y se inauguró el River Park Hotel, lo que refleja una tendencia sostenida en la inversión.

A esto se suma la apertura del hotel The Tryst y la renovación del Hyatt Ziva.

The Tryst abrió puertas hace algunas semanas en la Zona Romántica, con una oferta que incluye 55 habitaciones y suites únicas, dentro de un concepto enfocado en viajeros LGBTQ+, además de ser pet friendly.

El hotel Hyatt Ziva, originalmente inaugurado en 1969 como Camino Real, realizó una inversión de 20 millones de dólares para mejoras y modernización de sus 335 habitaciones, salones de eventos e instalaciones en general, que incluyen elementos de accesibilidad para ofrecer una experiencia inclusiva.

VIDEO: https://www.facebook.com/share/v/1FhTuoi5in

Michelle Fridman afirmó que la Secretaría de Turismo seguirá trabajando en la promoción del destino y en la atracción de inversiones para los distintos segmentos de mercado.

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Puerto Vallarta la “ENTREGA DE DISTINTIVO TREE CITIES OF THEWORLD”

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May 25, 2025

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1.- La entrega del distintivo “TREE CITIES OF THE WORLD” es organizado por Reforestamos México A.C, La organización de las Naciones Unidas para la Alimentación y la Agricultura FAO y la Dirección de Sostenibilidad Ambiental. Esta entrega tiene como objetivo hacer visible a la sociedad vallartense que somos un gobierno comprometido con el cuidado de los árboles de nuestra ciudad y que gestiona enlaces con las organizaciones de la sociedad civil en su intento por llevar a cabo acciones de divulgación socioambientales con un mismo objetivo; la preservación de nuestros recursos naturales. El reconocimiento a través del programa Ciudades Árbol del Mundo representa el primer paso hacia una visión verde para esta ciudad. Para recibirlo, una ciudad debe cumplir cinco estándares fundamentales:

Establecer la responsabilidad
La ciudad cuenta con una declaración escrita de los líderes de la ciudad que delega la responsabilidad del cuidado de los árboles dentro del límite municipal a un miembro del personal, un departamento de la ciudad o un grupo de ciudadanos, llamado Junta de Árboles.

Establezca las reglas
La ciudad cuenta con una ley o política oficial que rige la gestión de bosques y árboles. Estas normas describen cómo se debe realizar el trabajo —a menudo citando las mejores prácticas o estándares del sector para el cuidado de los árboles y la seguridad de los trabajadores—, dónde y cuándo se aplican y las sanciones por incumplimiento.

Sepa lo que tiene
La ciudad tiene un inventario o evaluación actualizado del recurso arbóreo local para que se pueda establecer un plan efectivo a largo plazo para la plantación, cuidado y remoción de los árboles de la ciudad.

Asignar los recursos
La ciudad tiene un presupuesto anual dedicado a la implementación rutinaria del plan de manejo de
árboles.

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Puerto Vallarta “TREE CITIES OF THE WORLD AWARD”

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May 25, 2025

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That on May 24, 2025, the “TREE CITIES OF THE WORLD DISTINCTION AWARD” will be held. This event will be held within the municipality, which is why we are pleased to share the relevant information with you.

Urban forests help define a sense of place and well-being where people live, work, play, and learn. The Tree Cities of the World program is an international effort to recognize cities and towns committed to ensuring that their urban forests and trees are properly maintained, sustainably managed, and duly celebrated.

To be recognized as a Tree City, a community must meet five core standards that illustrate a commitment to caring for its trees and forest. Our goal is to connect cities around the world in a new network dedicated to sharing and adopting the most successful approaches to managing community trees and forests.

1.- The presentation of the “TREE CITIES OF THE WORLD” badge is organized by Reforestamos México A.C., the Food and Agriculture Organization of the United Nations (FAO), and the Environmental Sustainability Directorate. This presentation aims to make visible to Vallarta society that we are a government committed to caring for the trees in our city and that we establish links with civil society organizations in our efforts to carry out socio-environmental outreach activities with a common goal: the preservation of our natural resources. Recognition through the World Tree Cities program represents the first step toward a green vision for this city. To receive it, a city must meet five fundamental standards:

Standard 1:

Establish Responsibility
The city has a written statement by city leaders delegating responsibility for the care of trees within the municipal boundary to a staff member, a city department, or a group of citizens—called a Tree Board.

Standard 2:

Set the Rules
The city has in place a law or an official policy that governs the management of forests and trees. These rules describe how work must be performed—often citing best practices or industry standards for tree care and worker safety—where and when they apply, and penalties for noncompliance.

Standard 3:

Know What You Have
The city has an updated inventory or assessment of the local tree resource so that an effective long-term plan for planting, care, and removal of city trees can be established.

Standard 4:

Allocate the Resources
The city has a dedicated annual budget for the routine implementation of the tree management plan.

Standard 5:

Celebrate Achievements
The city holds an annual celebration of trees to raise awareness among residents and to acknowledge citizens and staff members who carry out the city tree programme.

https://treecitiesoftheworld.org

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