This year the number of participants has been greatly expanded with the incorporation of specific market niches. In addition to the participants who attend year after year, in this twenty-ninth edition the destinations invited niche buyers such as luxury, romance, LGBTQ+ and golf.

There will also be greater participation through the alliance with CONEXSTUR, an association of incoming tour operators created in 2010 with broad participation in the tourism market, made up of leading Mexican companies in the field, as well as guests of Volaris from Central and South America and organizers. of events (meeting planners).

The arrival of the largest number of representatives of national and international media ever recorded so far. With all these actions, around 110 strategic allies arrived at the destination and begin familiarization activities with the destination culminating with a welcome cocktail.

Business meetings started on February 8 at the Puerto Vallarta International Convention Center. Buyers who will be exploring the benefits and benefits of visiting Puerto Vallarta and the Riviera Nayarit.”

The Gala has been an edition of a lot of work, seeking to innovate as always, and today that is materialized through the arrival of 110 new actors who will have the opportunity to meet “First-hand the attributes of the destinations that make it an excellent option for golfers, luxury travel, romance, MICE, as well as LGBTQ+ tourism.”

With the addition of these new segments to the list of invited buyers, Gala Puerto Vallarta – Riviera Nayarit consolidates itself as the leading tourist event in the Mexican Pacific, also reaching the record number of 82 wholesalers from Mexico, the United States, Canada, Australia, Albania, Spain, England, Italy, Israel, India, England, Ecuador and Peru

Without a doubt, Gala Puerto Vallarta – Riviera Nayarit has established itself as the most important tourist event in the Mexican Pacific. It establishes alliances and cooperative strategies between the commercial partners of the destination and the hotel industry, determining what actions will be carried out to boost the market in the coming seasons. With more than 1,500 business meetings scheduled to take place on February 8 and 9, this year Gala Puerto Vallarta – Riviera Nayarit brings together more wholesalers, hotels, airlines, national inbound companies, companies specialized in niches, event organizers and local suppliers than in its previous editions. In addition, it has the participation of several magical towns from Jalisco and Nayarit, which will take advantage of the meeting to promote their tourist attractions with the attendees.

With its great variety of natural sea and mountain settings characteristic of the region, events and outdoor activities, the metropolitan area of Puerto Vallarta has positioned itself as the ideal sun and beach destination for different market niches, such as tourism. luxury, romance, LGBTQ+, MICE, medical and golf, which has been attracting more and more service providers specialized in these segments to this great event.

Gala Puerto Vallarta – Riviera Nayarit is part of the joint agenda between the Puerto Vallarta Tourism Trust and the Nayarit Tourism Promotion Trust, which serve as links between the tourism sector and strategic partners. The objective when holding the Gala is to generate rapprochement between all the actors involved so that these alliances are finalized, increase the flow of visitors by generating competitive rates and for tourism to continue growing for the benefit of the entire region.

In this twenty-ninth edition of the Gala, there is the participation of 81 wholesalers and within the “hosted buyers” program, the participation of CONEXSTUR with 8 national inbound companies, Volaris with 15 partners from Central and South America, 5 companies specialized in golf, 10 LGBTQ+ and another 6 related to luxury, 6 to romance, 4 hospitals to enhance medical tourism and 36 event organizers to serve the MICE segment, 34 of them national and 2 international; adding a total of 171 floor professionals from 13 countries in order to negotiate and generate agreements with 98 hotels and more than 20 local suppliers. In the same way and with great relevance to generate greater economic benefits, this edition participates as buyers of the organizers of home events such as Vinoma Fest, Festival Gourmet, Marathon PV, Copa Vallarta, UTM, UPA, Beardise, Vallarta Pride, Grupo LOC, Vallarta Nayarit Gastronomic, among others.

In addition, the event has great coverage in regional, national and international media, totaling more than 50 media. All this media exposure helps to continue increasing the visibility of our destination in a positive way worldwide.

“In 2023, the tourist influx to the destination increased by 2.2% compared to 2022. Likewise, the economic impact grew by 2.3%. Regarding the arrival of passengers, both national and international, we registered an increase of 12.1%” he shared the Secretary of Tourism of Jalisco, Mtra. Claudia Vanessa Pérez Lamas, in her inaugural speech before municipal authorities, consular agents, wholesale partners, hoteliers, presidents of local chambers and associations and other distinguished personalities.

For his part, the Secretary of Tourism of Nayarit, Juan Enrique Suárez del Real Tostado, expressed: “it is a reality that security is vital for investment to reach a destination, and today I can tell you that we work hand in hand and very arduous way so that we can safeguard security in this region, which I believe today is one of the key points and cornerstones for the development and attraction of investment towards our destination.

The Puerto Vallarta International Convention Center will be the main stage where wholesalers from all over the world will meet. Last year, 71 wholesalers attended and this year there were 126 companies, which represents a 77% growth.
Gala 2024 will be the largest in history, since every year interest in this region grows and the number of participants increases thanks to its variety of hotel products and experiences, to which is added its wide range of fixed events that They add up to around 30 a year, which makes the destination a place to visit repeatedly.

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