“Tourism invests in a green future,” the celebration will highlight the initiatives that are poised to drive tourism recovery, whilst advocating for sector collaboration on programs that create decent employment, inclusive economic growth, vibrant and sustainable local communities.

UNWTO has identified investments as one of the key priorities for tourism’s recovery and future growth and development. For World Tourism Day 2023, UNWTO highlights the need for more and better-targeted investments for people, for planet and for prosperity. Now is the time for new and innovative solutions, not just traditional investments that promote and underpin economic growth and productivity.

World Tourism Day 2023 will be a call to action to the international community, governments, multilateral financial institutions, development partners and private sector investors to unite around a new tourism investment strategy. https://www.unwto.org/

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The power of tourism is enormous. But it is not a force that can be taken for granted. Instead, it must be supported, above all with investment.

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This World Tourism Day we recognize the theme of Tourism and Green Investments.
The theme could not be more timely. 2023 was the hottest year on record. And extreme weather events like heat waves could become the new normal. Tourism needs to adapt. For this, we need to rethink how our sector is financed. We need to make it easier for investors of all kinds to support tourism projects with the potetial to make a difference. Looking further ahead, we need investments that can empower tourism to build a better and fairer future for all. Once again, I wish you all a peaceful and inspiring World Tourism Day. Zurab Pololikashvili

The One Planet Sustainable Tourism Programme aims to accelerate sustainable consumption and production (SCP) in tourism policies and practices to address the challenges of climate change, pollution and biodiversity loss. It supports the integration of circular economy principles and practices as a pathway to decouple tourism operations from environmental degradation and build resilience.

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Through its work, the One Planet Sustainable Tourism Programme sets the SCP agenda in the tourism sector to advance the implementation of Sustainable Development Goal (SDG) 12 and also delivers progress under connected goals such as SDG13, SDG14 and SDG15, respectively on climate action and the protection of marine and terrestrial ecosystems.

The One Planet Sustainable Tourism Programme is one of the six programmes of the One Planet network and started operating in February 2015.

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By leading the implementation of the Programme, UNWTO has supported translating the complexity of SCP into actionable areas for tourism stakeholders, bringing added value to more than 700 members, and generating dialogue between environment and tourism stakeholders. The Programme has also positioned circularity and sustainable consumption and production as key strategies to accelerate climate action in tourism as well as the blue economy.

The implementation of activities under the One Planet network is currently guided by the Global Strategy on Sustainable Consumption and Production 2023-2030 which identifies tourism as a high impact sector. The Global Strategy was welcomed by the UN General Assembly in December 2022 (see Resolution A/RES/77/162).

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