Tianguis 2025 Tourism Fair with World Record Visitors
Fifty percent of the appointments resulted in sales, with an economic impact projected at 1.38 billion pesos.
Baja California consolidates its position as a hub for tourism investment and development. Automatic Credits
Rosarito Beach, Baja California. The Baja California Tourism Fair 2025 closed with an economic impact of 1.38 billion pesos. It was held in a binational and decentralized manner, meeting economic and visitor expectations with hotel occupancy of 98% and 95% in Rosarito.
The first quarter of 2025 confirmed the upward trend in tourism in the region, as Baja California received 8% more visitors than in 2024, reaching 12 million tourists, according to Baja California Governor Marina del Pilar Ávila.
During the Tianguis (April 28 to May 1), 71,882 deals were closed, with the participation of 1,773 international buyers, 42% of whom were representatives from the United States and Canada. Fifty percent of the trade meetings resulted in direct sales; a total of 1,187 companies exhibited their products and services.
For the first time in its 49-year history, the Tianguis Turístico operated under a bi-national and decentralized system, with simultaneous activities in four locations: San Diego, Tijuana, Rosarito, and Ensenada. “We demonstrated that the border does not divide one, it divides one. This Tianguis is an example of how tourism can be a bridge between cultures and economies,” emphasized Josefina Rodríguez Zamora, federal Secretary of Tourism.
The legacy of the event includes the implementation of a permanent one-stop shop in consulates to streamline tourism procedures and the opening of 35 new air routes, including direct flights between Europe and the Bajío region. “Air connectivity is key to consolidating our position as a global destination; today, the world has more gateways to Mexico,” added Rodríguez Zamora.
Indigenous communities, artisans, and traditional cooks from states such as Oaxaca, Chiapas, and Guerrero were able to leave the country for the first time and showcase their products internationally at Puerta San Diego. “Today, an artisan from Oaxaca can sell her textiles in Canada, and a winemaker from the Guadalupe Valley exports his wines to Europe; that’s the power of tourism.”
The Baja California Tourism Tianguis 2025 received Guinness World Records certification for the largest attendance at a tourism event dedicated to a single nation, with 7,395 visitors in a single day, more than double the minimum required of 3,000 people.
Baja California consolidates its position as a hub for tourism investment and development. During the event, investments were announced, such as a $150 million hotel in Tijuana and a high-end six-star resort in the Guadalupe Valley, valued at $1.5 billion pesos, the state governor told the media.
“These projects add to the dynamism of the real estate sector in Rosarito, attracting international investors, primarily from the United States and Canada, who seek quality of life and opportunities in the region.” In the last three years, the state government has allocated more than 12 billion pesos to logistics and mobility infrastructure, he added.
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