The Joyful Coast of Jalisco (Costa Alegre)

The “Joyful Coast” of Jalisco or Costa Alegre just south of Puerto Vallarta

Exploring its many secret beaches, sleepy fishing villages and quiet coves. Munching on freshly grilled fish tacos under a thatched palapa. Finding these places in Mexico is like discovering buried treasure, and they never stay secret for long.

The Costalegre is that stretch of coastline that stretches south from Puerto Vallarta to Manzanillo. Costalegre translates to “joyful coast,” and it’s not hard to see why. The rough waves of the Pacific crash against miles of pristine golden sand. Mountains recede from the shoreline, covered in lush jungle. Groves of palm trees rise from low creek beds, creating a landscape that feels more like the remotest corners. It is beyond dramatic and completely unlike anything you think you know about Mexico.

One of Careyes’ protected beaches

It sounds like the perfect recipe for the beginning of the end: a blank canvas for all-inclusive resorts, restaurants, and nightclubs. However, unlike other destinations in Mexico, Costalegre has remained protected and deliberately low-impact for decades—yes, decades.

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Paradise’s Guardians

What makes Costalegre so unique is that this abundance of raw, wild nature is no coincidence. This isn’t a part of Mexico that hasn’t yet been discovered by glamorous hoteliers and deep-pocketed developers. Quite the opposite. Much of the coastline is owned by a handful of developers who control the surrounding area and, in collaboration with local governments and communities, have established rules and guidelines on how to protect the destination. Through their vision, Costalegre remains intentionally untouched and with the most intentional design. I call it Mexico’s “last coast” because Costalegre was developed to be undeveloped, and those who are its stewards make sure it stays that way for as long as possible.

Today, Careyes has evolved into a thriving residential and tourist community, a community of artists, writers, designers, and creatives. About 20,000 acres of land are protected by a sea turtle sanctuary, a school for the local community, uninhabited coves, and secret beaches. In fact, you wouldn’t know Careyes was there unless you knew exactly where to look, and that’s exactly how its residents and homeowners prefer it.

While preservation and conservation are the pillars of Costalegre, the area is anything but stagnant. Mexico is growing at a breakneck pace and Costalegre, while highly regulated, is certainly part of it.

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A flagship hotel has been signed for 2024, bringing one of the world’s most recognized luxury brands to Mexico for the first time. There will be wellness, gourmet cuisine, infinity pools and all the refinement. But there will also be a fierce commitment and loyalty to the communities that have always existed here.

Imagine you are the first person to arrive in this territory. You step off the boat and you are first completely impressed by the natural wealth of the area. The spirit, the service, the quality, that is the feeling you get when you arrive in this territory.

Mexico’s “Last Coast”

Costalegre is not new. The thirst for new “undiscovered” destinations is nothing new.

Playa Mayto is the beach visited by the writer who made me fall in love with Costalegre

It bears repeating, Costalegre is like no other place you’ve ever experienced in Mexico before, thanks to those who hold the keys. And once you’ve experienced Costalegre, it will be very difficult to go back to anything else.

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