Communication efforts will be increased in digital environments and the promotional actions carried out by the Tourism Trust will be maximized
With the goal of strengthening strategic alliances with key stakeholders in the public and private sectors in the municipality, the Public Trust for Tourism Promotion and Advertising (Fidetur) of Puerto Vallarta held a working meeting with those responsible for the digital strategy of the hotel industry in this tourist destination.
The meeting was chaired by the Undersecretary of Tourism of Jalisco, Miguel Andrés Hernández Arteaga, and the Director of Promotion of Fidetur Puerto Vallarta, Luis Antonio Villaseñor Nolasco.
They emphasized that the meeting seeks to strengthen strategic alliances with key stakeholders in the public and private sectors at the local level, which will allow for expanding communication efforts in digital environments and maximizing the promotional actions carried out by the Tourism Trust.
The meeting was attended not only by hotel industry partners, but also by tour operators, business chambers, and civil society organizations, as well as the Puerto Vallarta municipal government, through its Departments of Culture and Economic Development and Tourism.
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