Sayulita shines as the 2025 Excellence Awards. Nayarit was crowned the most awarded state in the Excellence Awards, winning three important categories:

Excellence Paleontology and Archaeology – Pueblo Mágico Ixtlán del Río

Excellence LGBT Awards – Pueblo Mágico Sayulita

Excellence Most Voted by the Public Award – Pueblo Mágico Sayulita

Thanks to the support of voters and the international recognition of our destination as a comprehensive tourist destination, Nayarit was the state with the highest number of votes in its categories and the one that won the most awards in this prestigious award ceremony.

Furthermore, our state is proud to mention that the trophies awarded to the winners were crafted by talented Wixárika artisan Gilberto Díaz de la Rosa, originally from Nayarit, as a result of an agreement with Grupo Excelencias within the framework of FITUR Madrid 2025, thus bringing Wixárika art to the international stage.

With victories like these, Nayarit continues to position itself as a cultural and tourism landmark with its own identity on a global level.

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