With its Participation in Expo ARLAM Held in Monterrey
As part of its promotional strategy, Puerto Vallarta participated in Expo ARLAM 2025, considered one of the most important tourism forums in the northeast region of the country. It was held in the Grand Hall of Pavilion M in Monterrey, Nuevo León, with the attendance of 750 travel agents, operators, cruise lines, hotel chains, travel insurers, technology companies, and industry representatives.

This event, organized by the Monterrey Association of Airline Representatives (ARLAM), featured more than 200 national and international exhibitors, including from Michoacán, Chiapas, Jalisco, and even cities in Texas. Puerto Vallarta strengthened its tourism presence, highlighting the important air connection between our city and the capital of Nuevo León.
Airlines such as United, Air Canada, Copa Airlines, LATAM, and national airlines such as Aeroméxico attended.
Exhibitors, in addition to the Puerto Vallarta Tourism Board, included hotels such as Las Palmas by The Sea, Plaza Pelicanos Grand Beach Resort, and of course, Marina Vallarta hotels such as The Westin Resort & Spa, among others.

Expo ARLAM 2025 registered an 18% growth in its exhibition area compared to the previous year, maintaining its position as one of the main tourism forums in the northeast of the country.
It is not only an exhibition space, but a comprehensive platform that offers specialized seminars, training sessions, networking activities, one-on-one meetings between agents and exhibitors, and multiple business opportunities in a single day. Travel agents attending are updated on global trends, discover exclusive products, and develop strategic alliances that allow them to strengthen their commercial proposal for the end customer.

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