Puerto Vallarta Technological Alliances with Spain for Tourism
The municipal government participates in the Spain Tourism & TravelTech Mexico 2025 forum
With the goal of consolidating its position as a modern and smart tourist destination, the Government of Puerto Vallarta is actively participating in Spain Tourism & TravelTech Mexico 2025, an event taking place from May 19 to 22 in Mexico City and bringing together global leaders in tourism innovation, technology, and sustainability.
This international forum is organized by the Spanish Economic and Commercial Office in Mexico, in collaboration with SEGITTUR, and promotes the development of Smart Tourism Destinations (SDTs) through cooperation between companies, governments, and tourism sector stakeholders.
The Puerto Vallarta delegation is led by Councilwoman Melissa Madero Plascencia, president of the Tourism Services and Visitor Relations Commission, who was invited by the Spanish Embassy on behalf of Mayor Luis Ernesto Munguía.
During the event, the Vallarta delegation held meetings with specialized firms such as Mabrian, Sismotur, Libelium, Inmark, iUrban, OKLocated, and Inteligencia Turística, addressing topics such as data analysis, digital signage, AI-powered virtual assistants, sustainability, and tourism governance.
These partnerships seek to position Puerto Vallarta as a Latin American benchmark in smart tourism, aligned with global trends in digital transformation, inclusion, and environmental responsibility.
“Technological innovation and international collaboration are key to the future of tourism in our city,” said Councilwoman Melissa Madero, thanking Mayor Luis Munguía for his support.
Puerto Vallarta’s participation in this forum represents a firm step toward sustainable development and the modernization of tourism in the destination.
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