Agave landscapes, train journeys, tastings, distilleries, and culinary experiences make July one of the best times to discover tequila at its birthplace. In celebration of International Tequila Day, commemorated on July 24, Jalisco invites you to explore its tequila routes and learn about the tradition that has made this spirit one of Mexico’s greatest symbols. National Tequila Day 2026 Friday, July 24
Recognized worldwide, tequila has its roots in Jalisco, where generations of jimadores (agave harvesters) and master distillers have preserved the knowledge that gives life to this beverage made with blue Weber agave (Agave tequilana Weber var. azul); a heritage that can now be discovered through experiences that combine history, nature, and gastronomy.
The celebration begins by exploring the Tequila Valley Route and the Los Altos Tequila Route, where you can walk among agave fields, visit distilleries, and learn how the soil and climate impart unique characteristics to each tequila. For those seeking an even more complete experience, the Tequila Express and the José Cuervo Express depart from Guadalajara for the Magical Town of Tequila, offering a journey that combines landscapes, tastings, and tours of some of the region’s most emblematic tequila distilleries. https://promovisionpv.com/national-tequila-day-2026-friday-july-24/
Among them, Casa Sauza stands out, inviting visitors to participate in demonstrations of agave harvesting, agave planting, tours of its facilities, workshops on preparing a cantarito (a traditional tequila shot), and gastronomic experiences. Hacienda La Cofradía complements the visit with tours of its factory and museum, horseback riding among agave fields, and the opportunity to create a personalized bottle as a souvenir of the trip. You can also sleep in the world’s only hotel with rooms shaped like giant tequila barrels. https://promovisionpv.com/jalisco-comite-del-pueblo-magico-tequila/
The experience is completed with the flavors of the region. Traditional preparations such as cantaritos and the emblematic Batanga allow you to enjoy tequila in different ways, always accompanied by the hospitality, gastronomy, and atmosphere that distinguish tequila-producing towns.
More than just celebrating a date, July is the perfect opportunity to discover why tequila is one of Mexico’s great emblems and why Jalisco remains the best place to learn about its history, explore the landscapes where it originates, and toast to a tradition that transcends generations. https://promovisionpv.com/the-real-tequila-mexico-and-it-was-incredible/
National tequila Day
National Tequila Day, also known as International Tequila Day, is celebrated on July 24 each year in honor of a spirit known for crafting delicious cocktails. While National Tequila Day is not an official holiday, it is a day for tequila lovers to celebrate the rich history of one of the oldest spirits. https://promovisionpv.com/ultimate-tequila-tour-tasting-experience/
When is National Tequila Day? | PATRÓN TEQUILA
Patron Tequila
https://www.patrontequila.com › faqs › fun-facts › when…
Does Mexico celebrate National Tequila Day?
Mexico’s Official Gazette (Diario Oficial de la Federación or DOF) on May 28, 2026, published a presidential decree declaring July 24 as the new National Day of Tequila (Día Nacional del Tequila), aligning it with the customary International Tequila Day.Jun 1, 2026
Mexico Moves National Tequila Day to July 24
What are the 4 types of tequila?
All five classes are: Blanco, Reposado, Añejo, Extra Añejo and Cristalino. Think of the aging process this way, tequilas that are aged for a shorter period of time are known to be less expensive and easier on the palate. https://promovisionpv.com/understanding-the-different-types-of-tequila/
Why is tequila only made in Jalisco?
Tequila’s official definition stipulates that it can only be called “tequila” if it is produced in specific regions of Mexico, with Jalisco being the most renowned. This is largely due to the region’s volcanic soils, which are particularly rich in minerals that Blue Weber Agave thrives on. https://promovisionpv.com/the-new-tequila-lovers-discovery-route/
Holland & Knight
https://www.hklaw.com › insights › publications › 2026/06
What is International Tequila Day?
On July 24th, commemorate National Tequila Day with a little lime and salt. Mix up a Margarita, Paloma, or a Mamasita to celebrate the day! People have been making Tequila for centuries, and it was once known as mezcal wine.
NATIONAL TEQUILA DAY – July 24, 2026
National Day Calendar
https://nationaldaycalendar.com › celebrations › national…
Is National Margarita Day the same every year?
National Margarita Day is a holiday celebrated every year on February 22nd. This day is dedicated to one of the most popular cocktails in the world, the Margarita. The Margarita is a classic cocktail made with tequila, lime juice, and Cointreau or triple sec, served in a salt-rimmed glass. Feb 22, 2026 It’s International Margarita day. It may not be an official holiday but it does …
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Is tequila the national drink of Mexico?
Mexico’s national drink is the Paloma. Made with Milagro silver tequila, grapefruit soda, lime juice, salt rim. May 16, 2025
Mexico’s national drink is the Paloma. Made with Milagro silver tequila …
Facebook
https://www.facebook.com › videos › mexicos-national-…
Why is it National Margarita Day?
Like most other food holidays, National Margarita Day is an unofficial celebration in that it’s not government sanctioned. Founded by commercial real estate agent Todd McCalla around 2008, the day was created simply to share his love of margaritas, and to promote a more sophisticated appreciation of the beverage.Feb 22, 2026
When is National Margarita Day? | PATRÓN TEQUILA
Patron Tequila
https://www.patrontequila.com › faqs › fun-facts › when…
What is Mexico’s #1 tequila?
Centenario Tequila | Mexico’s No. 1 Tequila.
grancentenario.com
https://grancentenario.com
Why do Mexicans love tequila so much?
Yet, in time, Mexicans came to see that tequila was one of the many excellent things Mexico offered the world. Mexicans came to understand that tequila was a world-class spirit, one that could be enjoyed on its own terms and without embarrassment or shame.Apr 15, 2025
How Mexicans Learned to Love Tequila | by Louis Nevaer – Medium
Medium
https://medium.com › …
How should you celebrate tequila day?
Hosting a Tequila Day celebration at home
Think papel picado, vibrant napkins, and even a DIY cactus centerpiece if you’re feeling crafty. You don’t need to spend a fortune; a few thoughtful touches go a long way. For a more relaxed feel, go with a laid-back taco night, tequila highballs, and simple snacks. Jun 13, 2025
What is National Tequila Day? Celebration Ideas for July 24th
The Mixer
https://www.themixer.com › en-us › plan › national-tequ…
Is tequila only made in Mexico?
What is Tequila? Tequila is made from the Blue Agave plant. Tequila can only be produced in 5 states in Mexico: Jalisco, Guanajuato, Michoacán, Nayarit, and Tamaulipas.
Tequila 101 – el Azteca Mexican Restaurant & Tequila Bar
el Azteca Mexican Restaurant & Tequila Bar
https://elaztecarestaurant.com › tequila-101
Which country is famous for tequila?
Tequila (/təˈkiːlə/; Spanish: [teˈkila] ) is a distilled beverage made from the blue agave plant, primarily in the area surrounding the town of Tequila 65 km (40 mi) northwest of Guadalajara, and in the Jaliscan Highlands (Los Altos de Jalisco) of the central western Mexican state of Jalisco.
Tequila – Wikipedia
Wikipedia
https://en.wikipedia.org › wiki › Tequila
What is the proper way to drink tequila?
Tequila, like most spirits, changes in taste and aroma depending on how it’s served — and ultimately, it comes down to personal taste.
Room Temperature: For the Purist. …
Chilled: For Those Who Seek a Smooth and Balanced Sip. …
Ice Cold From the Freezer: If You Want An Extra-Crisp Mouthfeel, But Don’t Mind a Duller Flavor.
More items…•Apr 21, 2026
The Best Way to Drink Tequila: Ice Cold, Chilled, or Room Temperature?
Carabuena Tequila
https://www.carabuenatequila.com › journal › news › bes…
What tequila do Mexicans drink most?
The most popular Mexican tequila
Don Julio.
Jimador.
Jose Cuervo.
Maestro Dobel.
Ocho.
Herradura.
Casa Noble.
Clase Azul.
More items…
Find The Best Tequila For Shots And The Best Mezcal Tequila in Mexico!
Finest Resorts
https://www.finestresorts.com › blog › find-the-best-tequ…
Why is tequila so expensive in Mexico?
But do you know why it’s so expensive? 1️⃣Understand the agave plant: Tequila is made from 100% Blue Weber Agave, which takes 6-8 years to fully mature. This long growing process makes agave a valuable resource. 2️⃣ Production process: Real tequila is produced only in specific regions of Mexico, like Jalisco. Feb 4, 2025
Tequila is made from 100% Blue Weber Agave, which takes 6-8 …
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Is Don Julio still Mexican owned?
Don Julio is a brand of tequila produced in Mexico. It is owned by the British-based multinational alcoholic beverage company Diageo.
Jose Cuervo® Tequila | The Tequila that invented Tequila
https://cuervo.com
What is considered top shelf tequila in Mexico?
Top Shelf Tequila Brands We Carry
Clase Azul. …
Fortaleza. …
Herradura. …
El Tesoro. …
Patrón. …
Casamigos. …
Siete Leguas. The distillery that originally produced Patrón before going its own direction. …
Volcán. Produced using a blend of highland and lowland agave, which gives the expressions a range that’s genuinely distinctive.
Buy Top Shelf Tequila Online | Extra Añejo & Limited Bottles
The Liquor Bros
https://theliquorbros.com › collections › top-shelf-tequila
What to say when drinking tequila?
I learned the “tequila toast,” arriba (glasses up); abajo (glasses down); al centro (glasses to the front which wishes health to everyone participating in the toast); y pa’ dentro (your tequila goes inside or drink your drink), when I was shopping in Acapulco a few years back.Jul 24, 2019
Did Mexicans invent margaritas?
Francisco “Pancho” Morales says he created the Margarita in the summer of 1942 whilst working in a bar called Tommy’s Place on Juarez Avenue in Ciudad Juarez, Mexico, after “A lady came in and said, ‘Let me have a Magnolia. ‘” on the 4th July 1942.
Margarita cocktail and its history – Difford’s Guide
Difford’s Guide
https://www.diffordsguide.com › origins-and-history
What is the best tequila for margaritas?
Top 7 Best Tequila for Margaritas
Patrón Silver Tequila.
Casamigos Blanco Tequila.
Espolòn Blanco Tequila.
Casa Noble Crystal Tequila.
Milagro Silver Tequila.
Don Julio Blanco Tequila:
Herradura Silver Tequila:
What type of tequila is best for margaritas?
More items…
The 7 Best Tequilas for the Perfect Margarita – Craftmix
Craftmix
https://www.craftmix.com › blogs › happy-hour-blog › t…
What is the 321 rule for margaritas?
The classic margarita follows a simple 3-2-1 ratio: 3 parts tequila (preferably silver or blanco, 100% agave), 2 parts quality triple sec like Luxardo Triplum or Cointreau, and 1 part freshly squeezed lime juice. You can serve margaritas on the rocks with a salted rim or up in a chilled glass.Apr 8, 2026
Master the Perfect Margarita Ratio: 3-2-1 for Delicious Cocktails – Greatist
Greatist
https://greatist.com › eat › the-original-perfect-margarita
Is Jose Cuervo still Mexican-owned?
Cuervo is the tequila that invented tequila, and one of the oldest spirits in the world that is still made to this day. As an 11th-generation, family-owned, and Mexican-owned tequila company with more than 230 years of tequila-making history, we were the: First Tequila producers.
What is best to mix with tequila?
Margarita – A simple yet flawless combination of tequila, lime juice, and agave syrup (or triple sec) makes for a refreshing classic. Want to spice it up? Muddle fresh jalapeños or add a Tajín rim for an extra kick.Apr 1, 2025
National Tequila Day: A Guide to Rediscovering the Agave Landscape
Celebrate National Tequila Day and the 20th anniversary of the Agave Landscape’s designation as a UNESCO World Heritage Site with this experience guide.
National Tequila Day: A Guide to Rediscovering the Agave Landscape
On July 24, National Tequila Day, is the perfect pretext to turn our gaze to the place where Mexico’s most emblematic beverage was born.
The Agave Landscape and Ancient Industrial Facilities of Tequila is much more than the origin of our emblematic drink; it is a World Heritage Site that in 2026 celebrates two decades of being recognized worldwide by UNESCO. This vast territory, registered under that official name in 2006, is a living canvas of our national identity.
Why was this site distinguished by UNESCO? Because the cultivation of agave is considered an intrinsic and fundamental element of Mexican culture. The designation encompasses an impressive area of 34,658 hectares that extends from the foothills of the Tequila Volcano to the deep valley of the Río Grande. This landscape is dominated by blue agave crops, a plant that has been used since the 16th century for tequila production and that, for at least 2,000 years, has been essential in the production of fermented beverages and the making of textile fibers.
The site declared a World Heritage Site is an integral ensemble that preserves the relationship between the natural environment and industrial transformation. It comprises the fields where blue agave is cultivated and the urban settlements of Tequila, Arenal, and Amatitán. These three municipalities not only share the landscape but also house the distilleries where the complex fermentation process of the plant’s heart takes place.
Here I present you with an essential guide to celebrate National Tequila Day and connect with the Tequila Valley Route, a land that has given life to thousand-year-old traditions.
A journey to the heart of agave
The experience begins before you arrive. Aboard the Tequila Express, the two-hour journey from Guadalajara to the Magical Town of Tequila becomes a visual feast, traveling through the blue fields that have defined our culture since the 16th century. Tours run every Friday, Saturday, and Sunday.
Horseback riding among agaves
If you seek a deeper connection with the terrain, Andares de México offers guided horseback rides that retrace the routes of ancient muleteers, allowing you to travel natural trails at horse pace surrounded by agaves.
Learn about the tequila process
To understand tequila, you must know its process. In El Arenal, Tequila Cascahuín invites you to discover a family distillery founded in 1904. Here you’ll see how every detail is cared for, from the use of ovens to final maturation.
If you seek an architectural and historical experience, at El Castillo de Tequila, also in El Arenal, you can take a tour of its cellars and processes, plus it’s the perfect setting to capture iconic photographs inside and outside the castle.
Run through agave fields in Ultra Trail Tequila
Culture, history, and unforgettable views
Visit the Interpretive Museum of the Agave Landscape and Mining in El Arenal. Located in a historic manor house, this space safeguards documents, maps, and a collection of commemorative bottles that narrate the evolution of the industry. Located at Laura Elena Cortés 107, with hours from Tuesday to Sunday from 09:00 to 15:00 h.
For those seeking the charm of Jalisco sunsets:
Amatiteña Garden in Amatitán
A countryside bar where the sunset combines with rhythms ranging from techno house to traditional Mexican music, closing evenings with bonfires under the stars. Open Friday to Sunday from 16:00 to 23:00 h, on Antiguo Camino Real. Reservations and more information at 374 114 1100 and @amatitena.garden
Paraíso Azul in Tequila
The ultimate spot for social media lovers. With its famous swings, giant chairs, and the “stairway to heaven,” it’s the ideal place to take home an unforgettable memory of the agave landscape. Find them on Antigua Highway Km 1, 9 Talextaca, Monday to Friday, from 10:00 to 18:30 h; Saturday and Sunday, from 09:00 to 18:30 h. Admission cost is $100 MXN per person.
For those seeking to explore all dimensions of this region, the experience expands toward the pre-Hispanic past and the richness of the subsoil:
Los Guachimontones in Teuchitlán
An archaeological site unique for its circular pyramids, a reflection of the complex society that inhabited this area long before the arrival of the Spanish. It is a mandatory visit to understand the historical depth of the Jalisco landscape.
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