Jalisco consolidates its position as Mexico’s most comprehensive destination and shines on the international stage.
With a vibrant presence at the Mexico 2025 Tourist Market in Baja California, Jalisco reaffirms why it is synonymous with Mexico. Art, design, gastronomy, folklore, and tradition come together to conquer a strategic market, while the state’s tourism department launches a powerful international promotional offensive.
Guadalajara, the great capital of the western world, is preparing to host world-class events such as the World Cup, the ITB Americas, and the World Spirits Championship.
Michel Fridman, Jalisco’s tourism secretary, noted that the infrastructure is being renovated at a rapid pace: “More than 27 million pesos in airport investment, new luxury hotels with Chablé in Costa Alegre and Thompson in Puerto Vallarta, and a wave of openings in the Jalisco capital are raising the bar.”
Fridman noted that Jalisco undoubtedly has it all: 12 Pueblos Mágicos (Magical Towns) from Mazamitla, Tapalpa, and Ajijic to Sayula, Lagos de Moreno, and San Sebastián del Oeste. Added to this is the boom in rural tourism, such as the successful Canopy River, operated by an ejido community, now a benchmark in sustainable adventure tourism.
She emphasized that the state is also positioning itself as the epicenter of the national film industry, leveraging the power of cinema as a tool for tourism promotion and economic development.
“If you want to connect with the identity of being Mexican, come to Jalisco. Sing with the mariachi, toast with a tequila, and let yourself be carried away by everything that makes us unique in the world,” said Michelle Fridman.
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