Gastronomic Corridor Puerto Vallarta’s Asipona

The Secretary of the Navy (Semar) continues its new mission to promote tourism in the country. From various perspectives, they are promoting projects that seek to complement the daily work of state tourism authorities.

Little by little, sailors are no longer seen as intruders in a sector in which they had no involvement.

These days, a group of experts from the National Port System Administration (Asipona) in Puerto Vallarta is working tirelessly to launch, eventually in October, the bidding process for the development of an innovative gastronomic corridor and a beach club within the port, with an estimated investment of 50 million pesos.

The challenge is no small one and stems from a market study that aimed to identify business lines that could be developed within the port (compatible with the concession title) and attract more tourists.

Thus, the feasibility of developing a gastronomic product that would satisfy the needs of visitors, both foreign and domestic, was determined.

“The project consists of designing, building, equipping, operating, and maintaining five restaurants offering Mexican cuisine. The land area is 11,301 square meters and is located in the port area, with waterfront (southern cliff at the entrance to the port area). Taking advantage of the sandy area, the plan is to offer a beach club service with lounge chairs, tables, chairs, and a pool, where food and drinks can be consumed,” official information states.

The private sector is known to be enthusiastic and is providing advice on how to generate benefits in their locality.

Consequently, the bidding project has already generated interest from several companies that see an ideal opportunity to transcend with their local cuisine.

It is anticipated that there will be substantial support in this endeavor from Jalisco’s Secretary of Tourism, Michelle Fridman, who enjoys the full support of Governor Pablo Lemus. Both want to make their mark on the sector.

In the first four months of 2025, 76 cruise ships were received at Asipona, five fewer than in the same period last year. 237,180 passengers arrived at the port, a 0.5% drop compared to the same period last year, despite the federal government’s incredible threat to impose an additional fee upon arrival in Mexico.

Therefore, there is an urgent need to create new infrastructure and a new tourism product.

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