Celebrating the 107th Anniversary of Puerto Vallarta, a Booming Tourist Destination
Puerto Vallarta, one of Mexico’s most iconic destinations, celebrates its founding anniversary this coming May 31st. This date reflects its history and growth as a tourist, cultural, and LGBT-friendly center. The date represents the perfect opportunity to rediscover its tourism offerings.

During the past Easter 2025 holiday period, Puerto Vallarta experienced an average hotel occupancy rate of 85%, consolidating its position as one of Mexico’s favorite destinations. In 2024, it surpassed 6 million tourists, with 548,000 arriving via cruise ship and 5.5 million arriving by air.
Furthermore, the opening of the new Guadalajara-Puerto Vallarta highway, inaugurated in 2025, has revolutionized access to the area. With a significant investment, this infrastructure reduces travel time from the Jalisco capital to approximately three hours, improving connectivity, facilitating the transport of cargo and passengers, and promoting an increase in tourism.
Powerful Reasons to Visit Puerto Vallarta
Puerto Vallarta Malecón
This iconic waterfront promenade combines art, culture, and stunning views of the Pacific Ocean. It features famous sculptures, art galleries, and a vibrant culinary offering ranging from ceviches, aguachiles, zarandeado fish, deviled shrimp, and fish tacos. You can also find other Jalisco-specific delicacies, such as pozole, birria, carne en su jugo, and torta ahogada. For an even more local experience, try the “pescado embarazado” (embarazado fish) and tuba (a type of tuba). Important: the sunsets are unforgettable.
Old Vallarta
Its cobblestone streets, artisan shops, and charming cafes make it a historic center full of life and Mexican traditions. A must-see for those looking to immerse themselves in the authentic local essence.
Playa de los Muertos
One of the most popular beaches in the destination, it boasts a wide-ranging nightlife nearby, as well as water sports, restaurants, and bars. A must-see.
Its culinary offerings, which delight all palates, restaurants offering a variety of cuisines, from international to traditional Mexican, as well as different bars and lounges, guarantee a high-end stay where each dish is prepared with high-quality ingredients by expert chefs. A wide selection of craft cocktails, local beers, and a carefully curated wine list complement the experience.
An LGBT destination
Puerto Vallarta has been internationally recognized for its welcoming and open atmosphere toward the LGBT community. The city has a vibrant nightlife scene, hotels, bars, and exclusive events geared toward this community, making it one of the most inclusive destinations in Mexico. Its festive atmosphere, combined with the warmth of its residents, makes it a favorite spot for vacations and cultural gatherings.
One of its most iconic sites is the famous Romantic Zone, one of Puerto Vallarta’s oldest neighborhoods. Even with the appearance of new buildings and businesses, it retains the charm of the city’s old town. One of its must-see stops is Lázaro Cárdenas Park, decorated with bright mosaics.
Puerto Vallarta’s anniversary not only celebrates its history but also highlights its promising future, offers visitors modern infrastructure, culture, and joy in an environment of inclusion and diversity.
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