They say the project is not a dream and could run from Mazatlán to Acapulco, the most diverse natural tourism corridor with the greatest potential in Mexico.
As part of the Regional Global Tourism Forum, the Heart of the Pacific Promotion Commission, the CANACO SERVyTUR Bahía de Banderas y Compostela (Canaco of the Pacific) and the CANACOPE SERVyTUR Puerto Vallarta jointly presented the ambitious project “The Heart of the Pacific and the Trans-Pacific Train: Promoting the Tourism and Logistics Integration of Western Mexico,” an initiative that aims to integrate the coast and mountains through a strategic vision of territorial, tourism, and economic development.
During a press conference, Carlo Iván Gómez, Director General of both chambers and national advisor to CONCANACO SERVyTUR México, emphasized that this proposal “seeks to break the tourism fragmentation that has prevailed in the region, to build a corridor that combines the best of sun and sand with ecotourism, rural tourism, religious tourism, gastronomy, and cultural tourism, from a perspective of sustainability and multisectoral governance.”
GLOBAL PROJECTION
The first stage of the project contemplates the integration of the municipalities of Bahía de Banderas, Compostela, Puerto Vallarta, Cabo Corrientes, San Sebastián del Oeste, Mascota, and Talpa de Allende, under the territorial brand “Heart of the Pacific, where the mountains embrace the sea,” positioning them as a unique region to live, enjoy, and grow.
One of the main themes will be the “Heart of the Pacific Caravan: Flavor, Culture, and Business on the Road,” an international tour that will visit key cities in the United States aboard a themed motorhome with chefs, promoters, artisans, and entrepreneurs from the seven municipalities. Los Angeles, San Diego, Phoenix, San Antonio, Houston, Dallas, Chicago, Miami, Atlanta, and New York are the first confirmed stops, with one- to two-day cultural events per city. The route will then continue through Canada.
“We want to bring our culture, gastronomy, and talent abroad. This caravan is a model of tourism and commercial diplomacy that puts western Mexico on the international stage,” he emphasized.
COMMUNITY TOURISM
Another of the projects presented was “Charming Roots,” which seeks to revalue the ranches and rural communities of Nayarit and Jalisco with high tourism, natural, and cultural potential. A sustainable and community-based tourism model will be promoted in locations far from traditional centers.
In Bahía de Banderas, Aguamilpa, El Colomo, San Juan de Abajo, and Valle de Banderas stand out; while in Puerto Vallarta, the focus is on Las Palmas, El Ranchito, La Desembocada, El Colorado, and the deep rural areas of Ixtapa.
The creation of the Raíces con Encanto Tourism Distinction was also announced. The Raíces con Encanto Tourism Distinction will be awarded by the Jalisco and Nayarit Tourism Secretariats, in coordination with business chambers, to communities that stand out for their organization and commitment to sustainable tourism.
RAILWAY INTEGRATION
The third key component is the Mazatlán–Acapulco Pacific Tourist Train, which will serve as a backbone for regional connectivity and integration. The proposal goes beyond a means of transportation and is emerging as an instrument for territorial modernization, regional balance, and economic justice, with an impact on at least six states.
“The Trans-Pacific Train is a transformative project that combines ecological, cultural, and economic vision. It’s not a futuristic dream: it’s a strategic necessity for Mexico, and we are promoting it through private initiative with a technical foundation and political will,” he emphasized.
The project will be formally presented to federal authorities, with the goal of being considered within national infrastructure plans. Furthermore, an open call has been made for private investment and the decisive participation of all three levels of government—federal, state, and municipal—to make it a transformative reality for western Mexico.
ORGANIZATIONAL COACHING
Finally, the ISO 9001 Organizational Coaching Plan was presented, a program aimed at small and medium-sized businesses in the region, with the goal of supporting them for six months in the implementation of quality management systems in accordance with the international standard ISO 9001:2015.
This support seeks to foster a culture of continuous improvement, professionalize processes, and strengthen the business competitiveness of the local commercial and tourism sector.
With this series of projects, CANACO Bahía de Banderas and Compostela, CANACOPE Puerto Vallarta, and CONCANACO SERVyTUR México are committed to an innovative territorial development model that integrates tourism, logistics, cultural identity, and economic growth, with a clear regional and international focus.
“The Heart of the Pacific is not just a brand, it’s a shared vision of the future. With institutional coordination, strategic investment, and community participation, this region can become the new tourism and logistics engine of western Mexico,” he concluded.
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