Video Marketing can Help Your tourism destination?
Promotes Trust
Improves Brand Recall
Improves Google Rankings
Reduces Advertising Costs
Puerto Vallarta – Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant
Marketing Agency Tourism Hotel Video Production Consultant promovision@hotmail.com
Video views on content for Facebook have increased 258%. Tourism and hospitality industry professionals have a lot of relevant content to share via video.
61% of content marketers are now using video to keep up with competition and establish their brands.
Posting videos on social media channels – can have a big impact. 64% of consumers make a purchase after watching social media videos, and social video can generate 12 times more shares than text and images combined.
Characteristics of an impact video campaign:
Informational/educational: Does the content offer an interesting, original, or helpful perspective? Does it provide valuable information?
Emotionally satisfying: Does the content make the viewer laugh, cry, or feel? Can the viewer connect to it on a personal level?
Entertaining: Is the content up to date and enjoyable to read? Does it leave the viewer wanting more?
Socially Valuable: Is the content clickable? Will viewers want to share this content? Could it go viral?
Informational or Educational
The importance of listening to customers and answering their questions.
Emotionally Satisfying, Entertaining
Entertaining content could have the most impact; it could go viral and really get your destination/hospitality noticed.
Your video content may be more focused on encouraging engagement and less about communicating important product or service information.
If your destination/hospitality is not using video marketing to enhance your destination visibility, it will give you a major edge in the tourism world.
The 80% of content marketers using video to keep up with the competition, establish their brands, and provide value for their visitors.
With social media your video promotion, you have the opportunity to reach people who may not be able to visit your website or don’t even know your site exists. When you have an interesting video about your destination and/or hospitality, chances are many more people will be able to find and watch it.
Video marketing is the process of promoting by using the power of visual media for the audience’s attention, which can be difficult to grab in a crowded marketplace. It is important to opt for a form of promotion that will engage your audience, as well as let them know that you recognize the value in what they are buying or availing from your destination.
More than three-quarters of consumers think that videos are more trustworthy than regular pictures and other forms of images. This means that if you want to effectively integrate a video marketing strategy into your overall marketing strategy, you must first convince potential customers why they should trust you with their most valuable information.
Providing clear, concise, and useful information about your product pages, you can convince your customers that you are serious about what you are offering or selling.
80% of customers remember a video they watched over the last 30 days. This means that it’s easier for people to remember a video clip they watched rather than an image or an article they saw or read on the Internet.
When your audience or potential customers remember your video, they can automatically recall your brand. This translates to more leads and conversions. When these people enjoy your videos, they also share them on their own social media pages, thereby expanding your online reach. That is why it is important to make your videos as memorable as possible, to the point of going viral. This ensures that people will be fully aware of your business and your brand.
When a person watches a video on your website, they stay much longer on your website. Longer exposure not only builds trust between you and your audience, but also signals search engines, like Google, that you are a trusted and high-quality website.
With a video on your website, you are 53 times more likely to show up on the first page of the search results.
By using videos for your online marketing campaign is that creating them entails low costs. Most video hosting platforms, where you can upload your videos and use a range of creative graphics that will allow you to promote your brand effectively, offer their services for free. Ensure that you make your video content accessible to your audience, and that the videos can be played easily.
Destinations/Hospitality with high-quality video content, containing information the viewers find interesting and valuable will surely encourage them to check out what you have to offer.
Video with a strong creative vision to establish your destination/hospitality in the medium that has already replaced television and print. Your corporate marketing is directly connected to your video marketing DNA.”
Both the demand and the effectiveness of video are increasing, and for those of you who are not yet convinced, remember the cell phone, a few years ago businesses ran fine without them, now any business that did not use it or incorporate it into their business would be deemed a dinosaur, and would be leaving themselves open to extinction, and the same is true of those companies that do not embrace Video Marketing.
Do you play with Strategy or Marketing?
90% of Corporate Video Productions FAILS!
How can we help? promovision@hotmail.com
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience? What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal? Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used? Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date? What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget? Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements? Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video? Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line? Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,
How many version need to be produced? What is the time line of delivery, review and final version(s)?Is this project directed by your external marketing company or is it an internal marketing department?Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run (Usually due to the clients unpreparedness).
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects. We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give?
What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES
High Quality Video Photo Production Puerto Vallarta Riviera Nayarit
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
CONCEPT DEVELOPMENT
MARKETING SCRIPTING
ILLUSTRATED STORYBOARDS
SHOOT PLANNING
LOCATION FILMING
POST PRODUCTION
VIDEO EDITING
MOTION GRAPHICS 2D, 3D ANIMATION
PROJECT MANAGEMENT
POST PRODUCTION
MUSIC & SOUND EDITING
INFO-GRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
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